For insurance agencies
Insurance agency SEO for the lines you actually write
"Workers comp insurance" costs $105 a click and "business insurance" $90. Agencies that rank organically for those searches get the same buyers without the bill. Most agency sites have one generic "Business Insurance" page.
What your buyers type into Google
Monthly US searches and what advertisers pay per click. Every click you win organically is one you don’t buy. The free check measures the same searches for your city.
| Search | /month | $ / click |
|---|---|---|
| business insurance | 49,500 | $90.07 |
| commercial insurance | 33,100 | $58.69 |
| general liability insurance | 27,100 | $84.14 |
| insurance agency near me | 22,200 | $19.17 |
| independent insurance agent | 12,100 | $27.92 |
| workers comp insurance | 9,900 | $105.18 |
Source: Google search data via DataForSEO, US, October 2026.
Where your buyers look
- Carrier and comparison sites that rank for every line
- The map pack for "insurance agency" + town
- Industry pages: contractors, restaurants, trucking, cyber
- Trusted Choice, BBB and local chamber listings
What we publish for you
- One page per line and industry ("Contractor insurance in Tampa")
- "What does general liability cover for a [trade]?" explainers
- Certificate-of-insurance and claims-help pages
- Carrier pages that explain who you place with
Plus backlinks from the sites above, translations where your clients need them, and a weekly re-check of every search.
Inside your state's advertising rules
Pages avoid coverage guarantees and price promises, name you as the licensed agency, and describe coverage generally rather than quoting policy terms. You approve everything before it's live.
How it works
- 1
Free check
Enter your website. We read it, find the searches buyers in your market use, and check Google live to show who wins them.
- 2
We publish
Pick a plan and we write the pages you're missing from facts you approve, publish them to your site, and earn relevant backlinks.
- 3
You climb
Every week we re-run the same searches, so you see which pages went live and what moved.
Plans from $99/month for one website. See pricing.
Questions insurance agencies ask
Can you write pages for each carrier we represent?
Yes, as long as the carrier allows it. We describe what you place with them, not their policy wording.
We're an independent agency competing with direct writers. Does SEO help?
Direct writers win the national head terms. Independents win line-plus-industry-plus-town searches, which is where the free check usually finds the gap.
Do you cover personal lines too?
Yes. The check reads your site to see which lines you write and measures those searches.
See where you stand in about a minute