For law firms
Law firm SEO that starts with the searches you're losing
"Personal injury lawyer near me" costs advertisers $148 a click. Clients who find you organically cost nothing per click, but only if your firm is on page one and in the map pack for the practice areas you actually take.
What your buyers type into Google
Monthly US searches and what advertisers pay per click. Every click you win organically is one you don’t buy. The free check measures the same searches for your city.
| Search | /month | $ / click |
|---|---|---|
| personal injury lawyer near me | 301,000 | $147.84 |
| criminal defense attorney near me | 90,500 | $52.82 |
| employment lawyer near me | 49,500 | $25.62 |
| estate planning attorney near me | 49,500 | $6.02 |
| divorce lawyer near me | 40,500 | $24.33 |
| immigration lawyer near me | 27,100 | $13.29 |
Source: Google search data via DataForSEO, US, October 2026.
Where your buyers look
- Google's map pack (your Business Profile, reviews and practice-area categories)
- Avvo, Justia, FindLaw, Martindale and Super Lawyers profiles
- Practice-area pages that answer the exact question a client typed
- Reddit and local forums asking "does anyone know a good…"
What we publish for you
- One page per practice area and city you serve, with real case types and fee structure
- "What to do after a truck accident in [city]" style first-72-hours guides
- Contingency-fee and consultation explainers
- Attorney bio pages with bar admissions and verified results
Plus backlinks from the sites above, translations where your clients need them, and a weekly re-check of every search.
Written within ABA Rule 7.1
Every page is drafted from facts you confirm and checked for claims bars restrict: "best", "specialist" without certification, and outcome promises. Nothing publishes until you approve it, and you can require a partner sign-off.
How it works
- 1
Free check
Enter your website. We read it, find the searches buyers in your market use, and check Google live to show who wins them.
- 2
We publish
Pick a plan and we write the pages you're missing from facts you approve, publish them to your site, and earn relevant backlinks.
- 3
You climb
Every week we re-run the same searches, so you see which pages went live and what moved.
Plans from $99/month for one website. See pricing.
Questions law firms ask
Will you write about case results?
Only results you give us, with the disclaimer your state bar requires. We never invent or round up outcomes.
We're a small firm. Can we compete with the billboard firms?
Usually yes, on specific searches: a practice area plus your city, or a question the big firms don't answer. The free check shows which of those you're closest to winning.
Do you handle Avvo and Justia profiles?
Yes. Getting those profiles complete and linked is part of the backlink work, because Google already trusts them for legal searches.
See where you stand in about a minute