RANKFIRE GLOSSARY

AI visibility,
without the jargon fog.

Concise definitions, practical context, and honest boundaries for the language shaping answer discovery.

A

Answer engine optimization (AEO)

The practice of making information easier for answer systems to discover, understand, verify, and use in a direct response.

AI visibility

The observed presence and representation of a brand, product, or source in answers generated by AI platforms.

AI citation

A source reference or link shown in, or alongside, an AI-generated answer.

AI share of voice

A brand’s share of observed mentions or citations within a defined set of AI-answer samples.

G

Generative engine optimization (GEO)

A broad name for improving how a brand or source is represented in responses produced by generative search and AI systems.

L

llms.txt

A proposed text file that gives language-model tools a concise map of important site content; support and effects vary by system.